As you move forward in developing your personal brand it will be important that you embrace video technology. Videos will allow others the ability to get to know you better. Videos will allow others to trust you more and will allow you to send a clearer message. We are living in a see me, hear me and feel me. With people viewing 33 Billion videos last month alone and 40% of all internet users watching videos on a weekly basis it will be important for you to incorporate videos into your personal branding efforts. The prices have come down on HD Video cameras and the quality is now excellent. All of the smart phone manufacturers are now installing HD cameras for a reason. Video is here and here to stay. If you want to fully develop your personal brand videos will need to be in your marketing toolkit. Videos will always allow you to DO YOU.
Your personal brand is all about who you are and how you are perceived and one of the key components will be for you to be authentic. Everything about you, from the way you look and how your voice sounds to what you drive, speaks something about you so always remain true to yourself. In marketing personal branding is about working on your personal style, positioning and uniqueness to create a valued brand.Whether its a personal brand or that of a product or service, the value of a brand is in the promise that it makes. If you do not take control of your own personal brand, then somebody else will. And unless its a highly paid consultant with your interests at heart then its time for you to start thinking about personal branding. Personal branding takes key branding principles and applies them to individuals. This gives those individuals a considerable edge and can differentiate them from the competition. In order for you to differentiate yourself from other always be authentic and DO YOU.
Branding yourself can take a little time but once done, youâ€™re in business and making the kind of money you had hoped for in the first place.I am often asked how an individual can brand themselves and if personal branding is as valuable as corporate branding.Truth is personal branding is easier than company branding.Strong brands are clear about who they are and what they are not. Which is why branding yourself can be an easy process.The key to successfully branding yourself and doing it effectively is to first establish a personal brand identity.Thus I like to encourage you to consider branding yourself as well things you touch and activities you are involved in. People who focus on branding will stand out amongst the crowd.At its essence, personal branding is about the authentic and very special promise of value you offer. In order to brand yourself properly you must have the tools in place like a personal blog, great photos, online videos as well as you will need to use some of the new tools out there like contact management, video email, desktop sharing and the likes. Personal branding takes work but at the end of the day if you do the work you can elevate yourself to rock star status.
I am excited about launching our PersonalBrandMe.com blog. I wanted to first personally welcome you and thank you up front for visiting with us. My friends and followers are the reason I do what I do. I have some few unique talents, we all do, and I am using my unique talents to help my friends and followers. I gladly share my talents and my friends tell their friends. My friends and followers have helped me build my platform and are what drives PersonalBrandMe.com. We look forward to sharing information with you to help you navigate in this new Social Media Age we all now live in. We will be sharing helpful information that will allow you to be a better online and offline marketer. We will share tips on how you can have a better online presence. We will talk about the latest and greatest gadgets, tools and tips in the world of personal branding.