I like to think of Facebook, You Tube, LinkedIN and Twitter and othÂers as â€œvenuesâ€ because they are places that have defined charÂacÂterÂisÂtics that facilÂiÂtate cerÂtain kinds of interÂacÂtion. Like restauÂrants or bars, they imbue meetÂings with a social conÂtext that can add or detract from the meetÂing. You already use dozens of (offline) places every month to meet clients. SimÂiÂlarly, varÂiÂous â€œsocial netÂworksâ€ are more approÂpriÂate for engagÂing clients, dependÂing onâ€™ perÂsonÂalÂiÂties, the busiÂness at hand, etc. LinkedIn has done a great job at creÂatÂing a social conÂtext thatâ€™s all busiÂness, and this is conÂgruÂent throughÂout the site. When you join LinkedIn, you are tryÂing to improve your businessâ€”and that of the â€œConÂnecÂtionsâ€ in your netÂwork. It facilÂiÂtates busiÂness relaÂtionÂships and conÂductÂing business.FaceÂbook is more like â€œthe porÂtal of lifeâ€; many peoÂple think of it as more â€œperÂsonal,â€ and thatâ€™s accuÂrate at a high level. The social conÂtext is playÂful and experimentalâ€”not as conÂserÂvÂaÂtive. Here you have â€œFriends.â€TwitÂter is a netÂwork, and itâ€™s very social, but it is not a â€œsocial netÂworkâ€ venue in the same way as the first two: it is not based on a proÂfile, but on terse comÂmuÂniÂcaÂtions with netÂworks of â€œFolÂlowÂersâ€ whom you often folÂlow as well. It can be very perÂsonal and businesslike.YouTube is also social netÂwork, but in a difÂferÂent catÂeÂgory, because their purÂpose is sharÂing video conÂtent. HowÂever, like all Web 2.0 appliÂcaÂtions, much of their value is the conÂverÂsaÂtions that unfold around the conÂtent. MemÂbers are conÂnected though subÂscribÂing to each others (video) lists. These four social networks will be the main places that will allow you to build your personal brand and give you the ability to always DO YOU.
Always Do You,