Personal Brand Me

Cool Tools- BUBO Mobile Multi-Media Enhancement

admin — Wed, 02 Feb 2011 15:59:54 +0000

We all want to improve my photography and videos both personally and professionally.
In late December of 2010 I found a product called BUBO. The BUBO enhances the quality of
my photographs as well as my videos. If you are looking to take the best pictures while
providing quality video content and you have an I Phone the BUBO is a must have. You
can find out more by going to the companies website at http://www.ALMLive.com. For me
Personal Branding is a constant work in progress and we must use multiple tools to put ourselves
out there and that is why I wanted to introduce you to a cool personal branding tool.

Personalize Everything

admin — Wed, 17 Nov 2010 18:25:37 +0000

Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â In order to fully develop our personal brand it will be important to personalize a few things. It might start with a personal blog or a one of a kind business card. Having a cool customized Facebook and Twitter page will certainly help build your brand. Some peopleÂ may evenÂ get tattoos or wrap their vehicle. LOL

Ten Things that will help create a Great Personal Video

admin — Sat, 31 Jul 2010 15:56:59 +0000

After doing over 3000 personal videos I felt it would be good to share ten things that will help a person deliver a quality personal video.

1. Be Authentic and Always Do You

2. Love the camera so it will Love You back

3. Smile at the beginning and end of each video to begin with and leave a lasting positive impression.

4. Make sure you have the right equipment. I recommend the Kodak Zi8 with remote control around $200

5. Have the right background that matches the message you are sending

6. Correct lighting will be the key to any video

7. Having good audio quality will be important.

8. Wearing the proper attire is important. Match colors with your background

9. Keep your video short. No more than 150 seconds

10. Put yourself/your videos out there. Upload to YouTube, Viddler,Vimeo for starters

Personal Search Engine Optimization

admin — Tue, 27 Jul 2010 16:10:59 +0000

Personal Search Engine Optimization is a key ingredient to building your personal brand. Personal search engine optimization is a way for you to take control of your personal brand. Large businesses and corporations have whole SEO teams at their disposal monitoring how their sites rank for specific keywords and phrases. Individuals have a much harder time wading through the vast amount of knowledge regarding SEO and search engine rankings to discover how to define and manage their personal brand. If youâ€™ve ever Googled yourself and been less than happy with the results, youâ€™ve discovered a need for personal SEO. Would you like to see different results under a Google search for your name or your business name? Would you like the ability to monitor whatâ€™s being said about you or your business on the web and in the blogosphere? Would you like to elevate certain links to the first page of Google results for your name or your business name? Personal SEO is an affordable or sometimes free solution that sometimes can be accomplished by sweat equity by an individual.

Some great ways to elevate your online rankings you will need to be active online on sites like Facebook, Twitter, LinkedIn, Google Buzz, You Tube, FlickR, Four Square and many other social media sites coming down the pike. Your constant activity online will allow you to build your online presence. Things like commenting on blogs or simply commenting on people post or thank others for commenting on your post. The devil is in the details.

Using the Right Tools

admin — Wed, 16 Jun 2010 20:53:41 +0000

â€œSocial Networksâ€ are for making lasting connections between people who are related in various ways, e.g. family members, friends, colleagues, shared interest, fans, professional contacts, etc.Â Some are better for making new connections with other network members, like LinkedIn, while others are more typically used by people who are actively connected in some way outside the network, like Facebook. Twitter is best used for broadcasting breaking news, event notification, your thoughts and movements, or links to other content to a potentially large group of identified individuals and providing a context for them to post responses and comments in place where others can see them.Â A good use of this capability is to build confidence in existing customers with announcements of new deals or products.Â Such services are widely misused as a mere reminder of the tweeterâ€™s existence or for providing a digest of information that few people care about, e.g. â€œOn my way to the airport.â€Presentation Sitesâ€ like Flikr and YouTube enable the posting of picture albums and videos, respectively, of any length for free, to be viewable either by the general public or only those you allow.Â Viewers can publicly share their unregulated opinions and responses as they wish.It will be important that you are plugged into multiple social media sites and use tools like contact management, videos and video email and desktop sharing.

The Big 4- Facebook, You Tube, LinkedIN and Twitter

admin — Mon, 12 Apr 2010 13:48:04 +0000

I like to think of Facebook, You Tube, LinkedIN and Twitter and othÂers as â€œvenuesâ€ because they are places that have defined charÂacÂterÂisÂtics that facilÂiÂtate cerÂtain kinds of interÂacÂtion. Like restauÂrants or bars, they imbue meetÂings with a social conÂtext that can add or detract from the meetÂing. You already use dozens of (offline) places every month to meet clients. SimÂiÂlarly, varÂiÂous â€œsocial netÂworksâ€ are more approÂpriÂate for engagÂing clients, dependÂing onâ€™ perÂsonÂalÂiÂties, the busiÂness at hand, etc. LinkedIn has done a great job at creÂatÂing a social conÂtext thatâ€™s all busiÂness, and this is conÂgruÂent throughÂout the site. When you join LinkedIn, you are tryÂing to improve your businessâ€”and that of the â€œConÂnecÂtionsâ€ in your netÂwork. It facilÂiÂtates busiÂness relaÂtionÂships and conÂductÂing business.FaceÂbook is more like â€œthe porÂtal of lifeâ€; many peoÂple think of it as more â€œperÂsonal,â€ and thatâ€™s accuÂrate at a high level. The social conÂtext is playÂful and experimentalâ€”not as conÂserÂvÂaÂtive. Here you have â€œFriends.â€TwitÂter is a netÂwork, and itâ€™s very social, but it is not a â€œsocial netÂworkâ€ venue in the same way as the first two: it is not based on a proÂfile, but on terse comÂmuÂniÂcaÂtions with netÂworks of â€œFolÂlowÂersâ€ whom you often folÂlow as well. It can be very perÂsonal and businesslike.YouTube is also social netÂwork, but in a difÂferÂent catÂeÂgory, because their purÂpose is sharÂing video conÂtent. HowÂever, like all Web 2.0 appliÂcaÂtions, much of their value is the conÂverÂsaÂtions that unfold around the conÂtent. MemÂbers are conÂnected though subÂscribÂing to each others (video) lists. These four social networks will be the main places that will allow you to build your personal brand and give you the ability to always DO YOU.

Always Do You,
Greg

Personal or Small Business Blog

admin — Thu, 08 Apr 2010 21:15:46 +0000

A personal blog will allow you to set yourself apart from others even if the topic you blog about is similar to that of other sites YOUR insight makes it completely different. Even the most popular blogs contain information that can be found elsewhere, it is just their ‘spin’ on the issues that makes it unique. No matter what your personality is or your opinions may be there will always be people who agree with you or will be attracted to your style. The best way to increase blog traffic is always to step away from the ‘pack’ and be the individual that you are. In this way it is more likely you will create some sort of stir or interest. A personal blog allows you to be more comfortable in your ‘own skin’ and this makes the blogging ‘process’ all the easier for you. The result here is that the content you produce tends to be increasingly more unique as you shed your inhibitions about sharing perspectives or making suggestions. This is all part of the identity branding process and your blog is actually ‘maturing’ as it takes on and grows into its personality. A personal blog will also allow your creative juices to flow. Once you have hit your ‘comfort zone’ you now feel more comfortable about tackling issues with which you may have an opinion or even suggest solutions. Everybody has pet peeves or personal passions as you likely also do and now you can pursue them from the ‘pulpit’ which is your blog. With your personal brand already established your readers now know what to expect and this is likely why they continue to return. Remember when blogging to always DO YOU.

Always Do You,
Gregï»¿

Video Technology

admin — Mon, 29 Mar 2010 20:14:29 +0000

As you move forward in developing your personal brand it will be important that you embrace video technology. Videos will allow others the ability to get to know you better. Videos will allow others to trust you more and will allow you to send a clearer message. We are living in a see me, hear me and feel me. With people viewing 33 Billion videos last month alone and 40% of all internet users watching videos on a weekly basis it will be important for you to incorporate videos into your personal branding efforts. The prices have come down on HD Video cameras and the quality is now excellent. All of the smart phone manufacturers are now installing HD cameras for a reason. Video is here and here to stay. If you want to fully develop your personal brand videos will need to be in your marketing toolkit. Videos will always allow you to DO YOU.

Always Do You,
Greg

Be Authentic

admin — Mon, 29 Mar 2010 20:08:03 +0000

Your personal brand is all about who you are and how you are perceived and one of the key components will be for you to be authentic. Everything about you, from the way you look and how your voice sounds to what you drive, speaks something about you so always remain true to yourself. In marketing personal branding is about working on your personal style, positioning and uniqueness to create a valued brand.Whether its a personal brand or that of a product or service, the value of a brand is in the promise that it makes. If you do not take control of your own personal brand, then somebody else will. And unless its a highly paid consultant with your interests at heart then its time for you to start thinking about personal branding. Personal branding takes key branding principles and applies them to individuals. This gives those individuals a considerable edge and can differentiate them from the competition. In order for you to differentiate yourself from other always be authentic and DO YOU.

Always Do You,
Greg

Branding Yourself

admin — Mon, 29 Mar 2010 19:58:17 +0000

Branding yourself can take a little time but once done, youâ€™re in business and making the kind of money you had hoped for in the first place.I am often asked how an individual can brand themselves and if personal branding is as valuable as corporate branding.Truth is personal branding is easier than company branding.Strong brands are clear about who they are and what they are not. Which is why branding yourself can be an easy process.The key to successfully branding yourself and doing it effectively is to first establish a personal brand identity.Thus I like to encourage you to consider branding yourself as well things you touch and activities you are involved in. People who focus on branding will stand out amongst the crowd.At its essence, personal branding is about the authentic and very special promise of value you offer. In order to brand yourself properly you must have the tools in place like a personal blog, great photos, online videos as well as you will need to use some of the new tools out there like contact management, video email, desktop sharing and the likes. Personal branding takes work but at the end of the day if you do the work you can elevate yourself to rock star status.

Always Do You,
Greg